WELCOME HOME Changing the perception of property auction

Our Flexible Auction Services

iamsold is the pioneer of the modern method of auction and no other auction provider in the UK and Ireland offers estate agents such a complete and comprehensive range of property auction services.

Over 2,000 estate agent branches currently combine their local knowledge and property expertise with our award-winning auction service, allowing them to offer their sellers and buyers with both traditional and modern methods of auction.


The Traditional Method of Auction

A familiar auction method that usually takes place at a live auction event. It offers the buyer and seller speed and complete security as the buyer makes payment of a 10% deposit and exchange of contracts takes place straight away. Completion takes place 28 days later.

These more restrictive timeframes can limit interest to cash buyers and investors so its usually best suited to those that need a quick sale, are not in a chain, or have a property that wouldn’t be considered as suitable for mortgage lending.


The Modern Method of Auction

The modern method of auction combines elements of private treaty and traditional auction, making it a more accessible auction method. These auctions usually take place online, creating a larger marketplace which helps gather more interest and activity.

This method offers the security of traditional auction as the buyer pays a non-refundable reservation fee and signs a reservation form, committing them to the purchase. Like traditional auction this method has fixed timescales, however these are 56 days to complete making this auction method accessible to mortgage and residential buyers as well as investors and cash buyers.

This method is often best suited to sellers that are looking for the speed and security of an auction with a larger buyer market.

This simple way to buy a house is a breath of fresh air. We could not recommend highly enough. 56 days start to finish!


Hurfords Estate Agency was founded by Josh Hurford, who has been a well-known name across the region within the high-end property market for over a decade.

With offices in Peterborough, Stamford, Oakham and Uppingham and a marketing presence in London’s Park Lane, Hurfords offer vendors a traditional yet personal service throughout the entire moving process.

Hurfords adopt a proactive approach to marketing, with a comprehensive range of marketing tools available to them as a business.

What we do.....By the time we have been instructed to market a property, we will already have identified and made initial contact with potential buyers.

Our reputation in the higher end of the property market delivers committed and able buyers to our doors.  Whilst we embrace the marketing power of online advertising including Rightmove, Zoopla and Prime Location, we also employ more traditional methods too, including local and national advertising within the newspaper and quarterly magazine publications.